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The Marketing Cloud Personalization Accredited Professional Exam certification program is suitable for professionals who work in marketing, sales, and customer service roles and want to enhance their knowledge and skills in personalizing customer experiences. Marketing-Cloud-Personalization exam covers a wide range of topics, including personalization strategies, email and mobile message personalization, data management, segmentation, and automation.

By passing the Marketing-Cloud-Personalization Accredited Professional Exam, professionals can demonstrate their ability to create personalized marketing campaigns that drive customer engagement and revenue growth. Marketing Cloud Personalization Accredited Professional Exam certification is ideal for marketers, digital marketing managers, and other professionals who are responsible for designing and executing marketing campaigns using Marketing Cloud. It is also suitable for those who work in agencies or consultancies and provide Marketing Cloud services to clients.

To become a Marketing Cloud Personalization Accredited Professional, individuals must pass a 60-question multiple-choice exam that covers a range of topics, including segmentation, email marketing, mobile marketing, social media marketing, and personalization. Marketing-Cloud-Personalization Exam is timed and must be completed within 90 minutes. A passing score of 68% or higher is required to achieve certification.

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q17-Q22):

NEW QUESTION # 17
Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?

A. Viewer
B. Campaign author
C. Editor
D. Campaign editor

Answer: D

NEW QUESTION # 18
What is the rule criteria that you can use in the segment creation process?

A. Social mentions
B. Email click throughs
C. Dimensions
D. Actions

Answer: C

Explanation:
Dimensions are the fundamental building blocks for creating segments in Salesforce Marketing Cloud.
They represent various attributes of your contacts, such as:
* Demographic Information:Age, gender, location, income level, etc.
* Behavioral Data:Purchase history, website visits, email engagement, etc.
* Engagement Data:Email opens, clicks, bounces, etc.
* Custom Attributes:Any custom fields you've added to your contact records.
By combining these dimensions, you can create highly targeted segments that align with your specific marketing goals. For example, you might create a segment of customers who are:
* Located in a specific geographic region
* Have made purchases in the past year
* Have opened your recent email campaigns
Using dimensions to define your segment criteria allows you to precisely target your audience and deliver personalized marketing messages.

NEW QUESTION # 19
What is the standard mechanism Marketing Cloud Personalization uses to ingest data from the Marketing Cloud Personalization sFTP location?

A. ETL feeds
B. Automation Studio
C. API
D. Sitemap

Answer: A

Explanation:
Marketing Cloud Personalization usesETL feeds(Extract, Transform, Load) to ingest data from the sFTP location. This mechanism ensures efficient and scheduled data processing into Interaction Studio.
Reference: Salesforce Interaction Studio Data Ingestion Documentation.

NEW QUESTION # 20
What are three areas a business user can apply custom catalog dimensions?

A. Campaign targeting
B. Recipe exclusions and boosting
C. Template filtering
D. Segmentation
E. Reporting

Answer: B,D,E

Explanation:
In SalesforcePersonalization(formerly Interaction Studio) or other Industry-specific Marketing Cloud extensions, you can configurecustom catalog dimensions(sometimes called "catalogattributes" or
"dimensional data") for products, content, or other catalog objects. Once configured, these additional attributes become available throughout the platform for various use cases.
Below are the three core areas (from the listed options) where a business user can leverage these custom catalog dimensions,along with Salesforce documentation references:
1. Segmentation
* How It Works
* Custom catalog dimensions allow you to define attributes (like product color, brand, or style) and then use these attributes insegment criteria. For example, if you create a dimension called
"Brand," you can build a segment of visitors who have viewed or purchased items where Brand =
X.
* Why This Matters
* By leveraging catalog-driven segments, you can more precisely target audiences based on the items they browse or purchase.
* Salesforce Reference
* Salesforce Help:Segment Builder OverviewExplains how to build segments using catalog attributes (dimensions).
2. Reporting
* How It Works
* Custom catalog dimensions can appear asbreakdownsordimension filtersin certain Personalizationreports and dashboards. For instance, you might see reporting that shows conversion, clicks, or revenue segmented by a custom dimension like "Category" or "Brand".
* Why This Matters
* Analyzing performance metrics by these custom dimensions provides deeper insight into how different attributes perform (e.g., which brand sells best, which category has the highest click- through rate, etc.).
* Salesforce Reference
* Salesforce Help:Analytics and Reporting in PersonalizationIllustrates how catalog dimensions can be used in various analytics views.
3. Recipe Exclusions and Boosting
* How It Works
* Recipes(the rule sets and algorithms that generate personalized recommendations) can use custom dimensions toexcludecertain items orboostothers. For example, you might boost items with Sustainability = "EcoFriendly" or exclude products where Brand = "CompetitorBrand".
* Why This Matters
* This gives merchandisers or marketers fine-grained control over product recommendations, ensuring the right products are shown (or hidden) based on business goals and strategies.
* Salesforce Reference
* Salesforce Help:Recipe Builder OverviewExplains how to create and configure recipes to boost or exclude items using custom catalog dimensions.

NEW QUESTION # 21
Event API requests are made using what two content types (select 2)?

A. XML
B. Form URL encoded
C. JSON
D. CSV

Answer: B,C

Explanation:
Event API requests in Interaction Studio can be made using the following content types:
* Form URL Encoded: Suitable for sending event data in a simple key-value format.
* JSON: Commonly used for complex data structures, offering flexibility and compatibility.
Reference: Salesforce Interaction Studio Event API Documentation.

NEW QUESTION # 22
......

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New Salesforce Marketing-Cloud-Personalization Exam Testking - Valid Marketing-Cloud-Personalization Test Voucher

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q17-Q22):

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